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The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success

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The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success

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    Available in PDF Format | The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success.pdf | English
    Colin Barrow(Author)
The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including such hot topics as Buyer behaviour, Marketing strategy, Promotion and advertising, Pricing, Managing the marketing organization and Marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. This book includes detailed information on how to find and analyse market data on any business or market anywhere and online appendices that provide an invaluable guide to finding further information and free resources on each topic covered.

..".[U]seful to undergraduate students wanting an accessible overview of the major areas of marketing. ...Chapters are easy to understand, and most contain helpful figures or tables. ...Summing Up: Recommended. Students, lower-division undergraduate and up, and practitioners." --CHOICE "Each chapter of this overview for business professionals focuses on one of the core subject areas of a typical MBA marketing program... The book's reader-friendly layout features figures and tables, bullet points, and case study boxes." -- Book News, Inc."

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  • Pdf

*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 256 pages
  • Colin Barrow(Author)
  • Kogan Page; 1 edition (3 Aug. 2011)
  • English
  • 4
  • Business, Finance & Law
Read online or download a free book: The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success

Review Text

  • By Conwyn on 15 October 2011

    I had read the MBA in 30 days and the specialisations of MBA Finance and Internation Business by Colin so this was the fourth book in the series. Generally an easy read but a few minor points.P3. I prefer the Internet to be spelt with a capital I. Also B2B is not defined until later on page nine.P117. I may have misunderstood but Dragon Lock seems to have adapted a penetrate strategy rather than a skim strategy.P160 Employee in the home seems a strange inclusion for a MBA book but I suppose business do start small.P185 The Boston Matrix is labelled incorrectly it is correct in the Internation Business version.P190 Again a reference to the home.P227 My favourite the Vision label is missing (as always) from the Purpose Triangle.Perhaps Colin would like to write a MBA 30 days Organisation Behaviour and Human Resources next.I have really enjoyed reading these books and there are interesting points not covered in other management texts.

  • By grandullon on 16 January 2015

    This series is well conceived and fairly thorough with lots of useful links to useful tools and websites, though with some repetition (the core course and some subject matter) among them. They would have been better together in one book (perhaps with a glossary of terms).

  • By ozzy73 on 20 April 2015

    Good referance and easy to follow for marketing

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